What Is SEO?

SEO (search engine optimisation) is a set of web best practice techniques that allows the information you publish on your website (web content) to be discovered and understood. It is then ranked against similar websites on search engines like Google, Bing etc.

SEO is about understanding how people use search engines so that your website is front and centre when they search for your product or service. It’s also about understanding how search engines interact with your website and what they look for when ranking websites.

It’s useful to remember that search engines apply rankings to web pages by matching the relevance of the web page to the search term used. By making your web content more relevant to your customer’s needs compared to other websites, you’ll have a better chance of appearing at the top.

Source: business.gov.au